Fostering Professional Connections Through Blooms
Over six years, we've discovered that successful corporate gifting isn't about flawless arrangements—it's about mastering the nuanced art of professional relationships and the timing that matters most.
How We Solved the Corporate Gifting Puzzle
Back in 2020, we kept hearing the same frustration from business clients: "Beautiful flowers, but they arrived after the meeting ended." That's when we realized we weren't just arranging flowers—we were shaping moments that could strengthen or strain professional relationships.
The Timing Revolution We Stumbled Into
Our breakthrough came from a rushed client in 2024. Their key investor meeting was moved up by three hours, and they needed arrangements delivered to match. Instead of saying "impossible," our team developed what we now call "flex-timing"—arrangements designed to look perfect whether they arrive at 9 AM or 2 PM.
"Now we create arrangements with multiple 'peak moments' throughout the day, so your flowers never look like they're waiting around."
Our Approach to Solving Problems
We designed this method after seeing too many well-meaning gestures cause awkward moments rather than meaningful connections.
The Contextual Discovery Phase
We learned through experience when a client's celebratory arrangement arrived amid a tough restructuring announcement. Now we ask questions florists typically skip: What is going on in your business at the moment? What is the mood you're dealing with?
Recent example: A client wanted to mark a partnership, but noted that their partner firm was facing a family tragedy. We moved from joyful celebration to considerate support—same acknowledgment of the partnership, but a wholly different emotional tone.
The Real-World Feasibility Check
Fragile arrangements that are hard to maintain become awkward within days. We learned to tailor designs for real office settings—air conditioning, inconsistent lighting, busy receptionists who might forget to water them.
Our "office-hardy" picks feature flowers that dry gracefully rather than droop dramatically, and arrangements that appear deliberate even if not perfectly tended after a busy week.
The Post-Delivery Innovation
We found that the true impact unfolds after delivery. A client noted that guests asked about their flowers weeks later, still looking fresh. That made us realize we weren't merely delivering gifts—we were sparking ongoing conversations.
Now we include subtle care cards that help the recipient keep arrangements looking professional longer, along with seasonal refresh options for clients who want to preserve that polished impression year-round.
The People Behind the Workflow
We're not traditional florists, and that's probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Avery Sloan
Lead Design Curator
Former hospitality manager who kept noticing how flowers affected guest experiences in high-end hotels. Avery brings that same attention to environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Ellis
Client Relations Director
Started in business consulting before realizing that strong partnerships often hinge on thoughtful gestures that many firms miss. Jordan specializes in timing, cultural nuances, and the subtle art of building business relationships through meaningful gifts.
